Margin & Markup Calculator
Calculate profit margin, markup, and optimal selling price.
Inputs
Rp 100.000
Choose a mode and calculate.
Assumptions & notes
Assumes a single product cost; excludes tax.
Frequently asked questions
What's the difference between margin and markup?
Markup is profit as a percentage of cost, while margin is profit as a percentage of the selling price. A 50% markup equals a 33.3% margin — confusing the two makes a product look more profitable than it is.
How do I set a target selling price from a desired margin?
Divide your cost by (1 − target margin %). For a 40% margin on a cost of 100,000, the price is 100,000 ÷ 0.6 ≈ 166,667. Use the "From Margin %" mode above to get the exact price.
Why does margin matter more than markup for the bottom line?
Margin tells you how much of every sale you actually keep, so it ties directly to gross profit and break-even. BizOps prices items on margin across products and channels, so reported profitability reflects what truly lands in the bank.
Should the cost include freight, packaging, and fees?
Yes — landed cost (purchase price plus inbound freight, packaging, and transaction fees) gives a realistic margin; using purchase price alone overstates profit. BizOps captures these as item landed costs so margins stay accurate automatically.